It is important that a business can be able to retain its customers. When you have a regular customer base that can be relied on, more effort shifts to the other business areas compared to the effort put in marketing. There are steps that can be taken to ensure that customers are retained. They include getting to know their names, providing incentives that will keep them loyal, always updating them on news and promotions, being above the competition and appreciating customers by thanking them.
It is good to keep in mind the names of your customers as this will make them feel valued. It does not mean that you remember the name only, there is a possibility that the customer regularly gets a certain service or product, you can take this opportunity to note this interest and this will enhance their loyalty to you. Making an effort to know the customer more should be the next step. It does not mean that you become the best of friends, rather make a point of making small conversations with them even small talk can do the trick. It is guaranteed that if this is done, the customers will often visit.
It is a smart idea to keep them updated about news and promotions. This technique is crucial to keep past clients on their feet about issues. The use of flyers that can be circulated around the neighborhood or a board placed outside the shop or by manipulating social media to reach such clients. For social media, using the Facebook platform to carry out marketing is guaranteed to reach a wider market. Creating a Facebook page will ensure that your customers will get an opportunity to follow you. In order to keep previous clients informed, mailing them or dropping brochures or newsletters at their postal addresses is a good idea.
For a business to be able to retain its customers they need to keep up with the competition. Some customers do not mind expensive goods and services but some can defect being your customer if another alternative offers better deals. It is good to keep up with competition while ensuring that you offer the best deals. The focus on meeting the customers’ demands and preferences in a unique way and keeping up with competition should be equally balanced.
It is vital to offer incentives to keep customer loyalty. Giving a discount to a loyal customer will lure them to visit more often and thus increase their loyalty. For instance most businesses in the food industry use a loyalty card which is given after a threshold amount of purchases have been made by a customer.
Thanking customers for their services will ensure that they keep coming. They will keep coming back because they feel welcomed.